Since May 2003, when Apple Computer's online music service iTunes opened its
digital doors, the drums announcing other online music services--new 
enterprises as well as existing music services spruced up and recharged--have 
been steadily beating.

Online music’s winners and losers | CNET News.com

I have still to try an Online Music Service, but then again, I only listen to underground live mixes which I haven’t been able to find legally for sale anywhere online.