When we first went to talk to these record companies -- about eighteen months ago -- we said, "None of this technology that you're talking about's gonna work. We have Ph.D.s here who know the stuff cold, and we don't believe it's possible to protect digital content."
Quite an interesting interview with Steve Jobs, of Apple fame, about his views on mp3 players, the record industry, iTunes, online music services, and piracy.
Seems like he’s given all of this a lot of thought. No big surprise, really, as Apple has turned into one of the biggest online music providers.